The Process

Employing a Very Specific Step-by-Step Process

By using a proven process for the development of our websites, we ensure that we are creating what our clients want, and what is going to best aid them in the realization of their stated goals.

You want new business from your website, and this is where it starts.

The Process

Creation of Brief

The creation of the brief, the document that determines the goals of the website and begins to outline the content and layout, is generated by very specific questions about why you need a new website, and what you hope to gain from it.  Some of the questions may be challenging and difficult to answer, but uncovering as much information as possible helps to ensure a better site and better results.  The final brief serves as the ultimate blueprint for the new site.

Development of Sitemap

Once the brief is finalized, a visual sitemap is created, enabling everyone to get on the same page, to further ensure the site is being developed properly, and the information will be displayed on the site correctly.

Collection of Content

Using the sitemap as a guide, content will be collected or created for each page.  This ensures that along with any collateral media, the necessary content will be available in a timely manner.


Principal photography for the site is created at this time, including any necessary video or drone footage.

Design and SEO

At this point, content, images, video, and design come together to take shape as the primary iteration of the completed website.  Thing start to look pretty.  Get ready for the ohhhs, and ahhhs!  Additionally, the process of key phrasing, Schema, and Search Engine Optimization set up are undertaken.  This includes GoogleMyBusiness set up and deployment.


Final checks and review are made to ensure all aspects of the site are working correctly.  Meanwhile, the client is reviewing each page to ensure the content is correct and accurate.  Mobile versions are also checked for layout and usability.  A final punch list is created with the client to ensure nothing is overlooked.  Once the punch list is complete, the site is launched and finalized.

Need Help with Your Website?

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Just hit the "Schedule a Consultation" button below and we will set up a call to discuss your site. We will also prepare and send you a video SEO review of your site so you can see what's working and what's not working.

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Knowing how to get started can be a challenge.  Been there!  We can help.  Tell us about your project and let’s schedule a consultation.