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Case Study
California Riding Academy
Palo Alto, California
The Brief
Like so many business owners, Jessica Beyer, owner of California Riding Academy in Pacifica, California, was in a desperate situation: her web site was not loading properly and her developer was unreachable. When finally contacted, the developer took weeks to address the issue, ultimately failing to fix the problem. Meanwhile, a recent relocation made a functioning website a critical component of marketing her business. Without it, new leads were not coming in.
The Approach
Jessica had approached me to photograph her new location. She wanted to go past the standard imagery that her local competition had on their websites. We decided to highlight the love riders have for their horses. While working on the shoot, we discussed the issues she was having with her site. After several conversations about great websites for businesses and what they have in common, Jessica hired Webvantix to quickly fix and rebuild her site. The problem that was causing the loading issues was quickly identified and addressed. Then page by page, the site was rebuilt in about ten days.
The Result
With the new location already up and running, it was important to build the new site fast, while also setting it up to drive prospective clients to contact Jessica through several lead-capture forms. Since the launch of the new site, in early December 2018, Jessica has been receiving almost a lead per day.
“In the first month after the launch of the site Preston built for us, we brought in eleven new clients from the lead form. Each new client represents an average of $600 per month of revenue for my business. I could not be happier with the result of my investment, and Preston continues to advise me on marketing my business. We are up to almost a lead a day, and just the other day, we got three! It was not just a new website, it was a lifeline for my company, and for me personally.”
Jessica Beyer-Harrell
Owner, California Riding Academy
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