This two part blog post discusses key aspects you should not overlook when redesigning your company’s website. This is Part 2 of this post. If you missed Part 1, it is HERE
6. Use a CMS
CMS or Content Management Software allows for the end user of the website (the company itself or its website manager) to access and control the website from an online dashboard. This effectively allows for easy manipulation of the site’s content, without (to some degree) accessing the code itself. Webvantix develops in WordPress, which is one of several major CMS platform (others being Joomla and Drupal), each with their own benefits (we will avoid the comparison here). WordPress, originally developed as blogging software, has, with its thousands of plug-ins offering instant and easy customization, morphed into the most popular CMS platform. Once installed on a server, pre-built themes (free and paid) can be installed and customized, or a fully custom site can be developed in WordPress.
7. Add A Blog
Standing out in a crowd is difficult to do. Blogging allows you to do just that. As you post blogs that are unique to your vertical, you begin to be viewed as an expert that people will turn to and utilize as a resource. Once you are a trusted resource, you are just a step away from becoming a trusted adviser, or trusted vendor. Developing trust is the key to growing your business, yet, having a website that screams “we are your trusted solution,” means nothing. Creating blog postings that explain aspects specific to your vertical enable you to be viewed less as a salesman, and more as someone to trust.
Also, blogging grows your website. As each blog post is its own page, the more you blog, the more for the search engines to sink their robotic teeth into! Finally, according to Hubspot, blogging for your business can add up to an additional 55% more visitors to your website. Quite simply, that is a huge number, that SEO could never achieve. The more site visitors, the more conversations to qualified leads, and ultimately more customers. If you conversion rates remain constant, blogging could add several new customers per month!b Therefore, blogging increases revenue.
8. Give Your Visitors Something to Do!
What most first generation websites, and many poorly built redesigned websites, lack is the ability for site visitors to do something that directly, and immediately gives them some sort of satisfaction (immediate being the operative word). People want instant gratification, if you don’t offer it to them on your site, someone else will. Therefore that “Contact Us” page at the end of your navigation bar is far from enough. What you need to do is give your site visitors something for visiting your site, and creates an interest for them to return. Therefore, look at your business, and ask yourself, what can we offer? Then develop it, and give it to them! Some simple suggestions: A reservation, an email list, a white paper, a how to video. Offer them something that enhances their life, or their business and you will be rewarded with repeat traffic, and more customers.
9. Create An Email List
This feeds off the previous point, and can be the single most important aspect of your website. By enabling your site’s visitors to join your email list you immediately begin gathering a list of potential customers who are interested in what you have to offer. Then you can push information to them! Got a restaurant? Send them the specials. Got a bar with live music? Send them the upcoming acts for the week! Got a landscaping business? Send them a link to a how to prepare your plants for winter video. Are you a plumber? Send them a link to a video that shows them how to inspect their hot water heater before it breaks and floods their basement. Anything you can think of that offers your subscribers quality content you can use. I also recommend using an HTML opt-in email platform with “double opt-in” capability. This will enable you to send emails using an HTML template that can utilize your company’s branding, and will look much more professional that sending a text only email. Webvantix uses and MailChimp (no affiliation), another popular service is Aweber. These services can also host .pdf whitepapers for your site visitors to download.
10. Control Your SEO
Speaking to business owners on a regular basis I am always asked about SEO. ”We want to be number one on Google.” That’s difficult to achieve with a static website, that does not have a blog, and does not control their own SEO inside the website itself. Is there a simple solution? Yes!
As I previously mentioned, building your site on the WordPress platform has a great number of advantages, but probably the most important advantage are the plug-ins that enable you to customize your website by simply downloading, activating and adjusting them. One of the most popular pug-ins is the All In One SEO plugin. Once activated this software will automatically draw information from your site and run the SEO for you on a page by page basis. Therefore, as your website grows and changes, the plug-in adapts! Additionally, the plug-in can be manipulated manually on each page of your site giving you the ability to change Title Tags, Meta Description,Tags and more. For website owners who want control of their SEO from one simple piece of software All in One SEO is a dream come true!
Bonus: Register Your Site