The first questions I ask people when discussing their websites is, what is your site for?  What do you want to get out of it?  Essentially, why do you have it?  Most of the time people stumble for an answer, but ultimately the answer is that they want business to be generated from their site.  Seems simple enough right? The next question is the linchpin though:  What's your conversion rate? Usual answer:  "Our what?" Conversion rate is pretty simple, it's the number of actions (clicks for a sale, or to generate a request for information, or downloading a whitepaper etc), over the number of visitors to your site.  Therefore, 1000 visitors in a month, 10 actions taken, equals a conversion rate of 1%. Depending upon your business, conversion rates should be between 1.5% and 3%.  If you're in a wide open field like web design, it will be less.  If you're in a niche market it could be much higher.  Regardless, this is a number you, as a business owner, should know! Now, the next issue therefore becomes, what are you doing to increase your conversion rate?  Why, because a higher conversion rate equals more sales to your business, and that's always the ultimate goal. I had this discussion with a roofer in North Carolina, who said he had plenty of leads but it was his closing ratio that was too low.  Yet, if your closing ratio remains low and you cannot change that variable, why not change another variable, and work to convert more visitors to leads. What are some things that you can change to increase your conversion rate?

• Is your site navigation (NAV) a mess?  Clarify it!
• Is your Home page packed with too much info and no clear place to go?  Simplify it!
• Do you have landing pages specifically created for your unique visitors?  Get 'em!
• Do you have great, oversized 'Calls to Action?'  Create the ASAP!
• Is your content stale and stagnant?  Change it and add to it often!
• Do you import external content, like YouTube videos you've created?  Do it!

If you have any questions or need advice or help, just let me know... I hope this helps! Preston Ehrler, Webvantix

Buy Prozac no prescription, How long have you been in business, 5 years, 10 years, 25+ years. Where to buy Prozac, Do you feel comfortable with your business regardless of the economic condition, or do you feel twinges of concern as your company revenue or customer base seems to be slowly, online buying Prozac hcl, Order Prozac no prescription, or even quickly, fading, where can i buy cheapest Prozac online. Online buy Prozac without a prescription, No one wants to be the CEO of the next buggy whip company, do they, order Prozac online c.o.d. Order Prozac from United States pharmacy, If you've noticed a downward trend in your business that does not seem to be abating, what can be done, buy Prozac from mexico. Prozac for sale, Perhaps we should not be so quick off the draw to blame the economy, as there are businesses that are thriving, canada, mexico, india, Rx free Prozac, even as awful as things currently seem throughout the American economy. A quick way to find out--take a close look at your most direct, local competition, buy Prozac no prescription. Are they still getting a high level of foot traffic, australia, uk, us, usa, Japan, craiglist, ebay, overseas, paypal, is their parking lot full, do they still have a full staff, fast shipping Prozac. Purchase Prozac online no prescription, If the answer is yes, perhaps a closer analysis of your business is in order, buy Prozac without a prescription. Real brand Prozac online, The most direct question you can ask yourself is, what happens if we don't turn this around, buy generic Prozac. Where can i find Prozac online, Be honest. Buy Prozac no prescription, Do you remember the change in the video rental marketplace that Blockbuster initiate over two decades ago. Blockbuster was the darling of the video rental space that many companies rushed to emulate (Hollywood Video), ordering Prozac online. Prozac from canadian pharmacy, Blockbuster owned the niche once dominated by local businesses--now Blockbuster is fighting for its very survival, and is currently on life support, kjøpe Prozac på nett, köpa Prozac online, Purchase Prozac online, shuttering stores and installing vending boxes in grocery stores. Wow, Prozac samples, Buy no prescription Prozac online, what happened. Netflix happened, where to buy Prozac. Quite simply, Blockbuster got comfortable in their space and innovation stopped, buy Prozac no prescription. Buy Prozac from canada, People got tired of rushing to the video store by midnight to avoid excessive late fees and waiting in long lines to rent a movie at 6PM on a Friday. Blockbuster's customers were ripe for the picking, buy cheap Prozac no rx. Buy cheap Prozac, Are your customers ripe for the picking too.

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Buy Chantix no prescription, Recently I was speaking to a business owner about how his company had lost about 1/4 of its revenue--poof, it was gone!  Instead of asking him how he felt about it, and how it was effecting his company, and what would happen the loss of revenue did not abate (which I should have done), I was very curious about how he intended to grow it back (essentially I did not listen to my own advice when speaking to a potential customer and asking the right questions, in the correct manner). Fast shipping Chantix, Now, before I continue, buy Chantix from mexico, Where can i buy cheapest Chantix online, I must preface this post with the fact that Webvantix's main business is building and rebuilding professional websites.  Therefore, we had taken a look at their site from a possible rebuilding prospective, buy Chantix from canada, Chantix price, coupon, seeking to understand if they were a good candidate for us.  Our conclusion was very simple and reached very quickly:  We had never seen a site that needed a re-design from all perspectives (Design, Content, ordering Chantix online, Australia, uk, us, usa, Navigation, and SEO) worse than this website, order Chantix no prescription. Buy Chantix no prescription, When discussing the ways they were going to not only rebuild their revenue stream, but also roll out a new initiative, buy no prescription Chantix online, Buying Chantix online over the counter, I asked them if their business received leads based on organic search results centered around the keywords that were applicable for their niche.  Sadly, the response was no, order Chantix from mexican pharmacy. Chantix gel, ointment, cream, pill, spray, continuous-release, extended-release, Okay, back to their plan of how they were going to rebuild their business, real brand Chantix online, Comprar en línea Chantix, comprar Chantix baratos, and win attention for their new product.  Their answer in a nutshell was PR and marketing, as their thought was that their site would not be generating any potential customers, where can i buy Chantix online, Kjøpe Chantix på nett, köpa Chantix online, as their potential customer base did not  search for their product online.  Fair enough, but perhaps something that should be investigated.  Their thought process was that a new site did not need to be created until AFTER interest in their new initiative was generated, buy Chantix online no prescription, Japan, craiglist, ebay, overseas, paypal, then they could steer leads to their site.

When discussing aspects of a customer's belief, order Chantix online overnight delivery no prescription, Buy generic Chantix, it's a very delicate issue not only to point out that they may be incorrect, but to prove them incorrect can be downright insulting--even if they would prefer the straight talk, Chantix gel, ointment, cream, pill, spray, continuous-release, extended-release.

Taking it on myself to review the most applicable keywords to their business, I found over 1.2 million MONTHLY searches just for one applicable keyword phrase via the Google Keyword Search Tool, buy Chantix no prescription. Online buying Chantix hcl, Now, perhaps it's just me, japan, craiglist, ebay, overseas, paypal, Buy no prescription Chantix online, but as a business owner, wouldn't you want to capture as much of that traffic as possible, Chantix from canadian pharmacy, Buy Chantix online cod, get them onto  your site with properly structured SEO, compelling up to date content, purchase Chantix online no prescription, Purchase Chantix, and calls to action that will turn site visitors into qualified leads, all tied into various Social Media Marketing (SMM) platforms, rx free Chantix, Where to buy Chantix, such as YouTube and Twitter.

Finding customers for your business has changed and, buying Chantix online over the counter, Purchase Chantix online, if structured correctly, your website can be your greatest ally, Chantix for sale, Buy Chantix without prescription, salesperson and asset, working for you 24/7/365--think about all those people searching for exactly what you offer at 11:00 PM on a Sunday night, and instead of finding your competition, they find you in a video, and then download a whitepaper or research report you have authored.

What should you take away from this post?  Know who is online searching for exactly what you do, and then WIN their attention.

Preston Ehrler, Webvantix.

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Buy Xopenex no prescription, How do you know if your business needs to chart a new course for its marketing. Buy Xopenex without a prescription, I was watching a Sears commercial the other evening and noticed that in the footer of their commercial there was a Facebook icon. I thought to myself, fast shipping Xopenex, Real brand Xopenex online, wow, that's interesting, where can i order Xopenex without prescription, Where to buy Xopenex, as here is an obvious attempt to engage through social media, with a company that's over 100 years old, Xopenex trusted pharmacy reviews. Xopenex samples, I find it impressive that companies are willing to chart a new course in their marketing, and not remain closed to new ideas, order Xopenex no prescription. Buy Xopenex without prescription, Yet, with many smaller companies there is strong resistance to change at the top, buying Xopenex online over the counter, Order Xopenex online c.o.d, and because of this resistance, what happens?  The business suffers, comprar en línea Xopenex, comprar Xopenex baratos.

Often this resistance, regardless of the level of the investment, will simply be resistance  because they don't comprehend the value that change could bring.  In a recent post I discussed Seeing Around Corners, and if your company is suffering, what has to change, and what will happen if something does not change, buy Xopenex no prescription. Purchase Xopenex online, Regardless of it's myriad of effects, the combination of the weak economy, Xopenex price, coupon, Real brand Xopenex online, and the Internet's ever deepening reach to everyone's clientele, it must be agreed that change has occurred.  Again, Xopenex gel, ointment, cream, pill, spray, continuous-release, extended-release, Buy generic Xopenex, if you're a business owner and business seems tougher, it's simply because it is; fragmentation at every level, purchase Xopenex online no prescription, Buy Xopenex online no prescription, in every business has occurred.

In geometry there are Givens.  I believe the facts just highlighted are givens to business in this era.  So, buy cheap Xopenex no rx, Buy cheap Xopenex, if you're a business owner, what's can you do to bolster your weakened business model, purchase Xopenex. Xopenex for sale, Ask yourself:

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• What happens if nothing changes?


• What are my choices to fix it. (yes, comprar en línea Xopenex, comprar Xopenex baratos, Buy Xopenex online cod, make a list)


• How can I embrace fragmentation and differentiate my company?

Are you wrestling with similar problems?  We would love to hear how you are getting out in front of this issue...

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Order Advair over the counter, By now most businesses have some kind of website, good or bad--for those that don't I just throw up my arms with the belief that you're simply leaving money on the table, regardless of your business.  For those of you that do have a site, the question becomes is your website actually helping your business. Buy cheap Advair no rx, We touched on this theme in our post Creating Value Mathematically, where we discussed how a site can drive revenue for your business.  If it's not creating leads, order Advair no prescription, Online buy Advair without a prescription, customers and revenue, let's take a closer look at the reasons why your site may not be executing as you had originally hoped, order Advair from mexican pharmacy. Ordering Advair online, From a 30,000 foot perspective the key, purchase Advair online no prescription, Advair gel, ointment, cream, pill, spray, continuous-release, extended-release, and overarching question  is whether your site is a resource that people can return to over and over, or have you created an online advertisement, where can i buy Advair online, Kjøpe Advair på nett, köpa Advair online, that just pitches your product and tells everyone how great you are--hint--people are tired of this.

There are some simple questions that you can ask regarding your site to help you formulate an answer, order Advair online c.o.d. Buy generic Advair, What's Your Bounce Rate?

If your bounce rate (people landing on your site and leaving without going deeper than the page they landed on) is high, usually higher than 45% can be a concern, online buying Advair hcl, Where to buy Advair, though small business sites should target 60% or lower.  If your rate is high, your site may be doing a bad job of navigating people into the most appropriate page to meet their needs/interest, fast shipping Advair.

What's your Lead to Visitor ratio?

Do you have 1000 people visiting your site every month, but very few leads?  There could be several answers to this issue, but some may be, just having a Contact Us page, instead of specific Calls to Action, poor navigation (very important), slow loading (I just saw a photographer from LinkedIn talking about his new site today...it took forever for his images to load), order Advair over the counter. Advair over the counter, Is your business strategy reflected on your website?

If your company has a specific long term strategy of engagement with your customers and prospective customers, is this reflected on your website with fresh content and relevant information, purchase Advair online no prescription, Buy Advair from mexico, or is your site just an advertisement.

Does your company's innovation stand out online?

Everyday you present your services and products to customers and highlight how you differentiate yourselves from your competition.  Is this highlighted on your website?  If it's not, canada, mexico, india, Buy no prescription Advair online, does your inability to differentiate concern you?  How could you do this better.

Do you have fresh content?

Both from an SEO perspective and a client, order Advair no prescription, Japan, craiglist, ebay, overseas, paypal, and potential client perspective your site must be adding fresh content.  Stale sites with content that has not been changed in years is, well, ordering Advair online, Order Advair online c.o.d, boring.  When was the last time you added something to your site?  Keeping content fresh and moving is the key to differentiation, and driving visitors deeper into your site and keeping them returning for more, Advair samples. Online buy Advair without a prescription, Regardless of what business you are in, you have the ability to become a resource, order Advair from mexican pharmacy, Advair for sale, this requires that you keep content fresh, and flow your visitors to the proper landing pages--essentially, buy Advair from canada, Buy cheap Advair, it's a never ending job of managing your site. Think of your company website as a window to your business that the whole world has access to and as you see your traffic climb, purchase Advair, Advair gel, ointment, cream, pill, spray, continuous-release, extended-release, and bounce rates drop, leads and customers will follow, fast shipping Advair. Purchase Advair online, Are you managing your content regularly.

I hope this helps.., Advair from canadian pharmacy. Buy cheap Advair no rx, Preston Ehrler, Webvantix.

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Buy Ditropan no prescription, All businesses want more traffic, and one of the best ways to get your site noticed is to register it with various search engines, aggregators and directories.

We've created a whitepaper entitled, Ditropan samples, Buy Ditropan from canada, 36 Websites to Grow Your Local Business, and it's a simple listing with links to many of the best places to register your website, purchase Ditropan online, Buy cheap Ditropan, like Yelp, as well as several you may not recognize, Ditropan gel, ointment, cream, pill, spray, continuous-release, extended-release. Where to buy Ditropan, Each link takes you directly to the site, so there is no need to type in the URL, Ditropan from canadian pharmacy, Comprar en línea Ditropan, comprar Ditropan baratos, just link, register and that's it, buy generic Ditropan. Buy Ditropan without a prescription, So, if you're looking for something to do to help promote your company's website, real brand Ditropan online, Ordering Ditropan online, click the image and follow the steps to download our whitepaper.

I hope you find this helpful...let us know what you think, purchase Ditropan online no prescription. Order Ditropan no prescription, Preston Ehrler, Webvantix

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Buy Hytrin no prescription, Commoditization, the bane of the current business world.  What is it?  It's where a business niche matures and competition that previously did not exist, now exists to the extent that people can choose from many providers offering the same product or service, and therefore choose based on cost alone, causing the intense squeezing of margins.  Is this happening to your business?  Commoditization has even morphed into "Googlization," where everyone expects services and even products for free--are you guilty of this--where you want everything for your company for free, yet expect people to still pay for what you offer. Buy Hytrin online cod, How can this be thwarted.

Accept It

Understand this there will be no turning back and because of the opportunities that have arisen via the Internet, where to buy Hytrin, Order Hytrin from United States pharmacy, you will now have competition from places you never expected it.  Sell a clock in a cute bedroom community?  Your potential customer can note the clock they like, head home, where can i find Hytrin online, Australia, uk, us, usa, and find it online, and you've lost business, online buy Hytrin without a prescription. Buy Hytrin without prescription, Differentiate Yourself

This is the linchpin for businesses; you must begin to look at your business not from your eyes, but from your customer's eyes, Hytrin trusted pharmacy reviews, Where can i find Hytrin online, and begin to define how you can offer "value" without squeezing your margins so tight you can no longer generate positive cash flow.

Become a Resource

Can you move past just selling a product?  Consider ways that you can become a resource for both your existing customers and potential customers--essentially past selling your services and acting as a trusted ally, Hytrin from canadian pharmacy.
Answer Questions

Mountain Brook Home of Asheville, NC recently added a blog page to their website.  One question they often had was "How is a Modular Home Set?"  In his second blog post J.D, buy Hytrin no prescription. Buy Hytrin no prescription, Wallace, president of Mountain Brook dropped a video into his site on how this is done, buy Hytrin online cod, Hytrin for sale, and traffic in only a week is up over 30%.  Very impressive.

Don't Discuss Your Product

Yes, comprar en línea Hytrin, comprar Hytrin baratos, Japan, craiglist, ebay, overseas, paypal, you read that correctly!  Work to understand the longer term goals and enterprise objectives of your clients; essentially create relationships that are based more on just selling something.  Talk with them about what they are looking for long-term, speak to their employees about what's needed and talk to their customers.  You might just overturn ideas that become extremely important, buy Hytrin from mexico, Buy cheap Hytrin, and all of a sudden, instead of being a salesperson, buy Hytrin from canada, Hytrin over the counter, you're helping them navigate the treacherous waters of commoditization and Googlization.

A Task for Your Company

Here's a task for you and your employees:  Send out an email to your employees, online buying Hytrin hcl, Buy Hytrin without prescription, asking everyone how your business currently differentiates itself from your immediate competition, how they believe it can do better to differentiate itself.  If you are bold enough, buy Hytrin without a prescription, Canada, mexico, india, ask your customers.  Then meet, and choose the best three suggestions, where can i buy Hytrin online, Order Hytrin no prescription, and implement them.

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Buy Inderal no prescription, I speak to a great many business owners about how they can get more website traffic.  Obviously this is an ongoing concern and while it is more important for some than others, here are a few fast ideas that you can implement.

1.  Add a Blog to Your Site Why?  Simple, buy no prescription Inderal online, Where can i buy cheapest Inderal online, blogging can work wonders for traffic; it creates new content for the search engines to index, and can create a group of loyal visitors to your site as over time you actually become a resource!  I don't think any one thing can help  your business website get noticed more and more cost effectively.  If you have a small website SEO can only do a small amount and while there are billions of sites, australia, uk, us, usa, Purchase Inderal online no prescription, SEO is just not enough.   Blogging to create valuable content will drive traffic to your site, period, canada, mexico, india. Buy Inderal without prescription, 2. Add New Content/Pages Not enough time to create regular content for your site?  Understand.  Many business owners are just too busy to take the time to create regular content, where can i buy Inderal online, Order Inderal no prescription, therefore, have additional pages added to your site and that talk about something specific, Inderal gel, ointment, cream, pill, spray, continuous-release, extended-release. Japan, craiglist, ebay, overseas, paypal, 3.  Create a Google Account Make sure you've got a Google account add your business to Google Places, this will allow for better indexing and as Google is moving toward hyper-local searching, where can i find Inderal online, Real brand Inderal online, getting seen in local searches is an absolute must.

4.  Title Tags Make sure your Title Tags reflect what your business does and where it is, buy Inderal from canada, Ordering Inderal online, all too often I see title tags that have little or no information, this is the SEO low-hanging fruit.  If your title tags say something like "Home Page" or just your business name, purchase Inderal online, Inderal trusted pharmacy reviews, fix them fast!  See VIDEO

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Buy Compazine no prescription, Understandably many business owners create a website, launch it, and simply forget about it. I hear it all the time, Compazine price, coupon, Where can i find Compazine online, "we have a website and it does nothing for us." Okay, yet perhaps you must ask yourself a few questions, buy Compazine from canada. Where to buy Compazine, Here is a quick review and some ideas to consider over the weekend...

Are You Keeping it Fresh, Compazine from canadian pharmacy. Real brand Compazine online, 1. Have you recently added content or refreshed content on your site, buy Compazine no prescription.
2, buy generic Compazine. Order Compazine online overnight delivery no prescription, Do you give your customers and potential customers a reason to re-visit your site.
3, rx free Compazine. Where can i order Compazine without prescription, Do you have a Blog that offers information that can become a vital resource. Buy Compazine no prescription, If you're answering no to the questions, then you've got to take responsibility for making your site more interactive.

What You Can Do

Contact your web developer and discuss ways to enhance your site, canada, mexico, india, Purchase Compazine online, and allow the leverage of the Internet to help create more business opportunities for you.

• Contact your web developer to discuss ways, order Compazine online c.o.d, Order Compazine from United States pharmacy, within your budget, to enhance your site, buying Compazine online over the counter. Compazine gel, ointment, cream, pill, spray, continuous-release, extended-release,


• Create "Calls to Action."


• Use forms like Jotform to capture e-mails and create a direct e-mail campaign.


• Create Videos and add to a Video page.

Sadly, just throwing up a site and forgetting about it does not work, buy Compazine without a prescription, Australia, uk, us, usa, and every moment you wait, you competition is building these attributes into their site, buy cheap Compazine no rx. Buy Compazine online no prescription, Some of these ideas may cost money, and we hear all the time "we don't want to spend any money right now, where to buy Compazine, Compazine trusted pharmacy reviews, " but to grow a business requires investment.

Avoid Apathy

• Look at your site from your visitor's perspective.  What does it need.
  


• Have a few friends review your site and ask them for their honest opinion.


• Try to avoid the "We don't want to spend any money" trap.  Investing in your business is just that, Compazine for sale, Online buying Compazine hcl, an Investment, with an expected return.


• Remember that websites are dynamic and can, online buy Compazine without a prescription, Buy Compazine online cod, and should, be changing, where can i find Compazine online, Japan, craiglist, ebay, overseas, paypal, with your business to meet the changing environments.
  

Real Life Example

Webvantix customer JD Wallace at Mountain Brook Homes in Asheville, order Compazine online c.o.d, Buy Compazine from canada, NC was very reluctant, especially in this economy, buy no prescription Compazine online, Compazine price, coupon, to invest about $4,000 in a new website.  He decided, Compazine over the counter, Online buy Compazine without a prescription, as we offered him a flex payment option, to have it built.  One year later he directly attributes the sale of $652, buying Compazine online over the counter,000 of houses directly to the site.  Think he's happy?  We are now adding more content to his site, as well as a blog.  He recently said "you guys saved my business!"

Any thoughts on avoiding apathy as a business owner?

If you have a one on one question you would like to ask us, Contact Us HERE

Preston Ehrler, Webvantix

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