If you blog for your business’ website, and you should, or if you just blog for fun, attracting readers is a difficult task in this world of millions of blogs. Of course there are all the standard ideas for attracting eyes to your blog, though it seems no one has come up with a fresh idea in a while, one aspect that will streamline getting your posts in front of people is using Twitter to announce a new post. A few thousand followers, coupled with a great post title and great content can increase your readership immediately.
Here’s how you can set it up so when you post, HootSuite will automatically Tweet it for you–how awesome is that!
Click the Launch Bar, go to Settings, and select “RSS/Atom”.
From here, click the button that says, “Add New Feed”.*
Paste the RSS feed URL into the text field underneath where it says “Feed URL”.
Then select which social profiles you want the RSS feed to post to by clicking the pertinent avatars.
When done, click the “Save Feed” button.
*Be sure that the feed URL ends in “/feed”
**On Tuesday July 5th, we will have a post that discusses streaming your blog posts automatically to your Facebook Business Page–not your personal wall. Be sure and sign up to receive our blog via email so you never miss a tip!
***If you have any suggestions for posts, please be sure and let me know through the comment section or the Contact Us Form.
One of the things about Social Media Marketing (SMM) is that it is circular in fashion. If you utilize Twitter, you can import your tweets onto your blog’s sidebar, and you can also push your blog posts as links to Twitter, so your followers can easily click over to your posts. How? Here’s a quick video that explains how to do this in Hootsuite and Twaitter (soon to be Demon).
I’ll be posting about how to set up reoccurring tweets in a couple of days…stay tuned.
SPAM or attempt to directly sell someone on Twitter, even if you know them. It’s in bad taste, and could get you reported as a Spammer and/or Blocked. If someone becomes interested in what you offer, they will reach out to you.
Send out the same Tweet over and over , Spammers do this. If you want to schedule tweets to repeat, my advice is only repeat something twice in a day (every twelve hours).
Be negative to other people
Ignore those with less clout or influence than you…engage those that engage you and be honored that they sought you out.
Auto DM new followers–this has ruined DMs and made them almost worthless. Don’t even consider it. Auto DMs are impersonal, and mean absolutely nothing
Listen, listen, listen. By using a platform such as Tweet Deck or Seesmic you can import your lists into columns and watch what everyone is discussing.
Re-Tweet what you find interesting, therefore giving credit where credit is due
Thank people when they re-tweet you.
Post links to interesting and compelling material that is relevant to what’s trending and what people are discussing.
Engage people and develop REAL relationships. I’ve made some great friends on Twitter!
And finally, enjoy! Twitter is old fashioned networking, but done over the Internet, and can bring a great sense of belonging.
In the first post of this series we discussed how important it is not to look at Twitter as a way to step onto the platform and begin to market your product or service. At the heart of Twitter are the same aspects of any sale: Relationships. The focus one must concentrate on is the building of great relationships on Twitter–and the benefits can be stunning in several aspects. At Webvantix we never looked at Twitter as a way to market our web design/re-design business, and therefore only accessed Twitter on an individual basis, not even using our logo or our name, other than in our link and bio. So, what did that mean? We wanted to develop friendships with people we encountered on Twitter and if they ultimately became interested in what we did, that was fine, but the relationships came first. One aspect of focus was to use the ‘favorite’ tool on Tweet Deck (before Twitter rolled out its ‘List’ function). Through the favorite tool, and now through our Lists, we developed a number of different groups, but most important was our ‘Local’ list that enabled us to talk to people in our area, on a grass-roots level. We were Twittering with other local business owners and they were Twittering with us. Combine this with our seminars and webinars and a natural interest in our work began to bloom. No sales pitch, no pressure, just a natural progression of a relationship. Ultimately we encountered @lisasmith a business owner in desperate need of a professional website design.
Lisa had quickly developed a website for her business that had recently been launched, but as she indicated to me, she needed a professional deployment to be competed before her company was in full sales mode in early Spring.
Concrete Form Rentals BEFORE Webvantix
We worked closely with Lisa to determine who would be visiting her site and what her main products were. We developed a proof that enabled her to silo her site’s visitors onto the appropriate landing pages.
Now you may think this is the end of the story, but actually it’s just beginning. As we discussed, we developed and grew the relationship with Lisa through our ‘Local’ list. While discussing Christmas trees with Lisa one afternoon, I indicated that instead of spending $65 on a tree, that she and her family were welcome to stop by my small farm a cut a tree. She and her sons visited one Saturday before Christmas and we had a great time hiking through the woods to find the right tree.
Concrete Form Rental AFTER Webvantix (with Slio buttons at the bottom)
Now, every relationship you develop on Twitter may not blossom into a great client/vendor friendship, that becomes and actual friendship, but it’s substantially more satisfying from a business and personal standpoint than just trying to peddle you wares.
We continue to encounter new and intriguing people and companies from a local as well as national and international standpoint. Our attempt is to continue interact with people as individuals and not as prospects. If you have a paradigm shift and begin to look at Twitter as a relationships tool, you may find yourself surprised and pleased by the results, and you may find yourself defending Twitter the next time someone tells you that Twitter is a waste of time and is for egocentric people with nothing better to do–my guess is they’ve not had a bunch of kids to their house for a Christmas tree hunt on a snowy Saturday in December, all thanks to Twitter!
Do you have a story about Twitter bringing you together with a new friend or customer? Please share it with us.
Describing how to grow your business with Twitter is a dicey and difficult issue, and I’ve been thinking about this post for a long time. It actually been weighing on my mind and has inhibited my ability to move forward with other posts, simply because I was not sure how to approach this important topic. So, let’s start with the negatives and move into the positives.
What are the negatives? Well, much the opposite of what many think, you cannot jump onto Twitter and start talking about what you sell or how you consult or how what you have or do is going to greatly enhance someone else’s business–or life. Quite simply, it’s not that simple. Unfortunately many who have set up a Twitter account, followed a few people, and have had a few follow them back, posted about what they do and how good they are at it, or listed information on a house they are selling, or that they are a Social Media Marketing expert, find it all for nothing. Then what do they say? “Twitter is a waste of time.” Well, if approached in this fashion yes, it is. Remember the movie “The Graduate” and the cocktail party where the guys says “I want to say one word to you, just one word: Plastics.” I love that quote! So here’s the Twitter version of it: “I want to say one word to you, just one word: Relationships.”
Yes, Twitter is about building relationships, and unfortunately that can be easily overlooked. Yet, it’s not about “Let me know how I can help your business.” The idea is to be MUCH more sincere. How? Easy, interact with people that are on Twitter, but do it sincerely. That means interacting with people who Twitter about things that interest you! Don’t ever look at a person as a ‘mark’ or ‘prospect,’ and you will actually develop more than relationships, you will develop friendships, as I have. When you find yourself looking forward to seeing your friends pop up on Tweet Deck or Seesmic, you will have gotten it–until you’ve reached that point, you haven’t.
In Part 2, I’ll talk about a specific experiences we’ve had developing relationships and actual friendships!
Tell me about your Twitter experiences, have you developed any great friendships as well?
I loved this visit by Kevin Spacey on David Letterman. Do you ever find describing Twitter’s attributes difficult? I will say that I see some of the aspects to it, but ultimately how does one judge its efficacy?
What’s your down and dirty opinion? Can Twitter take a closer hold and become the indispensable utility that Facebook is?