It’s autumn, and as we have said goodbye to summer, our minds have naturally turned back to business. One aspect of this focus is the desire to get more out of our websites, and of course, for those who are not happy with their current site, website redesign is a popular option.
Knowing when to redesign your website is not the focus of this post, but my rule of thumb is, if you cannot quantify what your website is doing for your business, it’s time to put your site under a microscope. Understanding conversion rates, and leads generated is an absolute minimum. In 2011-2012, to be effective your website should be creating revenue for you–if it’s not, fix it.
There are, of course, many aspects to properly redesigning your website, but here is a short list that should not be overlooked; after all, if you’re going to spend the time and money on redesigning your website, be sure that you do it right. Correctly redesigning your company’s website will reward you with more visitors, a higher conversion rate of visitors to qualified leads, and more revenue.
Recently, I conducted research that required visiting several websites in a particular industry. I was shocked, every single website had an early 2000s feel to it. It was time for a website demolition. If you’re familiar with the construction industry, you know that a demolition is the exact opposite of deconstruction.
Deconstruction is when a building is taken apart while carefully preserving valuable elements. Well, these websites didn’t have any valuable elements. Each one needed a complete tear-down. Here are a few ways to know it’s time to redesign your website.
Your website is difficult to navigate.
If navigating your website is like traveling through a maze, this is a sign it’s time for a website redesign. In the early 2000s, a company was able to get away with having a generic website. Website usability wasn’t top priority for the average web user at the time. People were just impressed by any company that had a website. Today, the web user has matured and there are certain things they expect when visiting a website.
Web users expect a website to not only be attractive looking, they expect navigation to be a breeze. You also need to consider that many of your visitors are also mobile users. If your website isn’t mobile friendly, they’ll abandon your website within seconds and visit your competitor’s website.
Your competitor’s website is superior.
When was the last time you visited your competitor’s website? If their website has a fresh and compelling website design and yours is stuck in a time warp, it’s time for a website make-over. Many entrepreneurs fail to realize that you have less than 15 seconds to gain the attention of your web visitors. If your website is cluttered with blinking animations and headache inducing color clashes, it’s time to hire a website design company to perform a website demolition. A web design company will rebuild your website and create a fully functional website with a captivating design.
Your web content isn’t persuasive.
Web content plays a major role in design – it can make or break your website. If your written content doesn’t contain a convincing call to action to persuade visitors to subscribe, call or place an order, it’s time to revamp your content. In addition, the written content on your website should be geared towards your target audience and not just for Google, Bing or Yahoo.
There is nothing more frustrating than reading content that overuses keywords to the point that it doesn’t make sense. Remember, design and content go hand-in-hand. If you want to impress your web visitors, you need to have these three important website elements:
If any of the points within this article describe your website, it is definitely time to consider getting your website redesigned by a professional web design company. A well designed website will gain the attention of your visitors and convert them into paying customers or subscribers.
When people find out that I run a web development company they often begin speaking about how they need a great site, one that ‘gets onto the first page of Google.’ I guess the gulf between understanding how difficult that can be and the perception of ‘build it and they will come’ is quite wide!
I recently was approached about building a site for an individual who had just purchased a single investment home in Vermont that he wanted to rent, and very specifically wanted to appear on the first page of Google’s search results when ‘Vermont vacation homes’ was entered as a Keyword. Needless to say he was David to the Goliath of the entrenched competition he was up against.
In attempting to clarify what needed to be done to not only create the site that employed proper SEO, and also used the WordPress plugin “All in One SEO,” I began to realize how important it is to actually create great websites for people so their business ventures can thrive. The conversation also reminded me of one I had earlier in the year with a local business owner who advertised, but did not have a website at all, because as he put it “my friend has a website for his business and he gets nothing out of it.” Of course my knee jerk reaction was, well, what’s wrong with your friends website? As I take a conversation regarding the development of a company’s website very seriously, as this is an element of their business that can make or break them, I thought highlighting the most important element creating a professional website should be reviewed.
I consider that element to be the ability for a website to interact throughout several different platforms, such as blogging to keep content flowing to the site, that therefore makes the site a resource, not just an advertisement. Creating a vehicle that enables your site to update content, have video, Social Media Marketing (Facebook, YouTube, Twitter, LinkedIn etc.), is the key to website development and having a great site that wins traffic and repeat visitors.
So, if you’re interested in developing a great website for your business, be sure to have a platform that enables you to create great content and keep it flowing!
I hope this helps! More to come on creating great websites!
If you are a business owner considering a professional website redesign one of the things you should look hard at is understanding, very clearly, who your site visitors are and why they are landing on it. Obviously you want your website to generate leads for your company, but first you must convert them from visitors into lead, yet before that you must ‘silo’ them to the correct landing page–essentially when they arrive on your homepage, you must quickly get them to the page that is specifically designed with content for who they are–not just a generic “Product” or “Services” page.
Here’s a great ‘Before’ and ‘After’ example
Be sure and sign up over to your right, to receive our blog by email.
I was readingChris Broganover the weekend and he posted several several links that discussed Conversion, or turning your site’s visitors into leads and/or customers.
One of the links that was posted was this piece inSmashing magazine that discusses “Call to Action” buttons. Have a look, I thought it was excellent. If you’re looking to turn more site visitors into leads, a “Call to Action” button may be exactly what you need.
Here’s a visual example of one we created for a customer. When a site visitor selects the button, an overlay opens right on that page, requesting information on their project. Once the form is filled out and submitted, the site owner has a new lead–simple and very effective
Here’s the web page and the “Call to Action” button:
Here is the overlay that opens when the button is selected:
We will have more information about Conversion as well as driving more traffic to your site using Social Media Marketing via your Blog, Twitter and Facebook…check back often, or be sure and sign up to receive our blog via e-mail