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I was bumping around the Internet last night, "Surfing the Net."  Remember that phrase?  I was searching for a very specific type of company whose services Webvantix is considering.  I was looking for direct mail companies for mail-fulfillment (printing, addressing, stamping and sending out invitations).  While I searched high and low there was one common denominator.  What absolutely shocked me was the quality of the websites.  To say they were terrible is an understatement, they were beyond abysmal, actually, they were an embarrassment. What I also found interesting is that as the owner of a website design company, that does a great deal of website redesign, I wanted to pick up the phone and say, are you out of your mind?  Most, not many, of the basic tenants of quality website development were not in place.  Shrouded, hard to find information, simple contact forms, if there was a contact form at all--many had a linkable email address.  Sites that had left justification, and design that looked like it had been thrown together in five minutes--maybe. So, you say, what does this mean.  Simple, it means that there was no way I was going to spend my company's money with a company like that.  In essence, what their site's said about them was, they were not serious about their company, because, if they were, their websites would have been polished, easy to navigate, and full of the information I needed.  Here's an idea, in addition to listing your services, how about turning it around toward the visitor, and helping them find what THEY need (what I needed actually). Okay, they were direct mail companies, so how about "What Are You Looking To Do?" and then creating the ability for the website visitor to move through information that culminates in a well thought out Contact form, that highlights the depth of your interest in your customers.  This would help BOTH the visitor, and the business owner.  The visitors would be educating themselves in the specific areas they were most interested (hint:  Give your site visitors the information that satisfies their immediate need), and the owners of the business would get an educated, interested qualified lead who will then produce an information packed Content form. I think it's time for business owners to stop shirking their responsibility to their companies and employees when it comes to handling their websites.  I constantly hear "I'm not a tech person."  That may be, but you own a business, and for it to compete online, which it must, you either have to become a tech person, or more realistically, hire one--and hire a really good one! It's not 1995 any more, and you cannot expect to capture business online with a practically non-existent website, because in your mind it's not a priority.  Prospective customers will simply pass you by because your website makes you look unpolished, unprofessional, and unfit for the job, no matter how good you may be. As a business owner, what, therefore, should you do?  Put it on the front burner, and make it a priority.  Just remember:  Your competition is! I hope this little bit has helped... Preston Ehrler, Webvantix

TAGS: professional website, website design, website redesign

1 COMMENT

1. Webvantix Blog Reading Suggestions | The Webvantix Suggestionator | Professional Website Design says:

   September 11, 2011 at 4:31 pm

   [...] The Single Word that is Stealing Your Future, Copyblogger (If you read only one of these suggestions, read this one, as it ties in well with Webvantix TGIF Post “Hey Business Owners…Wake Up!  It’s Not 1995 Anymore!” [...]