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There are several key Do’s and Don’ts when using Twitter.  The Do’s are really Do’s and the Don’ts are REALLY Don’ts.

Don’t—

SPAM or attempt to directly sell someone on Twitter, even if you know them.  It’s in bad taste, and could get you reported as a Spammer and/or Blocked.  If someone becomes interested in what you offer, they will reach out to you.

Send out the same Tweet over and over , Spammers do this.  If you want to schedule tweets to repeat, my advice is only repeat something twice in a day (every twelve hours).

Be negative to other people

Ignore those with less clout or influence than you…engage those that engage you and be honored that they sought you out.

Auto DM new followers–this has ruined DMs and made them almost worthless.  Don’t even consider it.  Auto DMs are impersonal, and mean absolutely nothing

Do—

Listen, listen, listen.  By using a platform such as Tweet Deck or Seesmic you can import your lists into columns and watch what everyone is discussing.

Re-Tweet what you find interesting, therefore giving credit where credit is due

Thank people when they re-tweet you.

Post links to interesting and compelling material that is relevant to what’s trending and what people are discussing.

Engage people and develop REAL relationships.  I’ve made some great friends on Twitter!

And finally, enjoy!  Twitter is old fashioned networking, but done over the Internet, and can bring a great sense of belonging.

Did I leave anything out?

Preston Ehrler, Webvantix

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