Website Redesign to Silo Visitors to Landing Pages
08.11.2010
If you are a business owner considering a professional website redesign one of the things you should look hard at is understanding, very clearly, who your site visitors are and why they are landing on it. Obviously you want your website to generate leads for your company, but first you must convert them from visitors into lead, yet before that you must ‘silo’ them to the correct landing page–essentially when they arrive on your homepage, you must quickly get them to the page that is specifically designed with content for who they are–not just a generic “Product” or “Services” page.
Here’s a great ‘Before’ and ‘After’ example
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Preston Ehrler, Webvantix
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http://webvantix.com/2010/11/03/is-your-website-creating-new-cusomers/ Is Your Website Creating New Customers? | Webvantix: Help for the Internet Novice
My name is Preston Ehrler and I started Webvantix to bring professional website design and website redesign to businesses that desperately needed help. Additionally, Webvantix blogs about ideas and tips for marketing your business online. Our team is comprised of individuals who are highly skilled in the fields of social media marketing, design, coding and programming. If you need our help, or simply have a question, we welcome your contact!
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