Professional Website Design

In the summer of 2008 when we initially spoke with TLC Properties of Springfield, Missouri we discussed re-designing their flagship website, yet at that time their most pressing need was the development of a website for their corporate suites business, TLC Corporate Suites.  Within four months of the TLC Corporate Suites site they had booked an amazing $30,000 of new business.  Needless to say, they were very pleased, and we again began to discuss their flagship site, and how it was failing them.

Metrics:  TLC Properties’ website had been developed to showcase their apartment complexes in and around Springfield, Missouri, and to help create interest in their apartments.  Unfortunately the site was badly missing the mark and the response was tepid at best:

Google organic search ranking:  Not in the top 35 pages; Average time on the site:  Less than 30 seconds; Bounce rate in excess of 50%!

The Problem: TLC’s website did nothing to create interest from the website visitor’s perspective.  Essentially, it was just an online brochure with no interactivity that spoke to who TLC’s prospective customers were.

TLC Properties Before Re-Design

When we discussed the specific problems TLC Properties was having with their websites, from owners Sam Coryell, Sr., Sam Coryell, Jr., and Jacob Harvey (Director of Marketing), it was clear that they wanted a website that would greatly enhance their online visibility, yet also keep the interest of the website visitor.

The Solution: Re-Design the TLC Properties website around what visitors to the site were really seeking:  Their New Home!

TLC Properties After Webvantix Re-Design

Incredible new metrics:

Since the re-design the metrics have been off the chart:  Bounce rate once over 50%, now under 20%; overall traffic up over 40%, Google indexing previously not in top 35 pages, now between pages 3 to the first page;  time on the site from an average of 30 seconds to 5:20!

“When we decided we needed to re-do our flagship website, we again chose Webvantix to develop it.  Needless to say, we have been very pleased with the sites Webvantix has developed for us.” Sam Coryell, Jr., (Co-owner and COO, TLC Properties, Springfield, Missouri).

If you would like to discuss similar problems your business website is encountering, simply give us a ring…800-232-1206, or E-mail us here.

Also, please feel free to Leave a Comment below; we would love to know what you think…

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