Professional Website Design

Over the weekend I was discussing sales prospecting with a friend who owns a local real estate agency.  We were discussing how the relative “easy” time of showing houses and making a sale were over, and that true “prospecting” now had to be incorporated into every agent’s/salesperson’s day.  Although Webvantix creates and designs websites, I believe at the heart of Webvantix, and every business, a sale must be made.  Just as Webvantix must illustrate to a prospective customer that an investment in a “professional” website is actually an investment that will yield long-term positive results, any business, whether they are a roofer, carpenter, Real Estate Agent or Dog Kennel, must follow the basic tenet that before someone utilizes your product or service, they must comprehend the specific advantages you offer–therefore, regardless, you are at the very core of your business, a salesperson.

That being said, and to the heart of this post, I have found it extremely helpful to “track” my sales efforts, and have developed a tracking system that looks at my daily, weekly, monthly and annual efforts.  This program essentially  tracks the result of each outgoing and incoming call.  The reports are in no way perfect, as they are constantly being tweaked, but it’s much better than most of what’s out there, and it enables me to honestly assess my work–the harder I see the outgoing effort, the better the results.  Essentially, the harder I work, the luckier I get.  Now, please understand, I did not mean to insinuate that I invented sales tracking or its benefits, I actually got the idea from a sales book “How I Raised Myself From Failure to Success In Selling” by Frank Bettger–the author was inspired by Dale Carnegie (the author of “How to Win Friends and Influence People.”)  In his book, Bettger was failing at sales and decided to begin to track his efforts, thus leading to much greater success.  Even though the book was published in 1947, I still found it very helpful!

If you’re interested in my tracking system (which is several Excel spreadsheets, please email me and I’ll forward them to you–free). preston@webvantix.com

Good luck in this tough environment, and thanks for reading my rant…more to come soon.

Preston Ehrler

• Simple Kneads Massage Therapy
  Simple Kneads is a therapeutic massage center located in Milford, Pennsylva...
• Hug the Monster and Pull the Trigger!
  I went to high school in Connecticut where playing hockey was a big thing. ...
• Is Professional Content Worth Your Money?
  Recently I started reading the book Clout, The Art and Science of Influenti...